Our remit for the redevelopment of the sportscotland website was to assist the sportscotland marketing and web teams in developing an appropriate online tone and copy style for the organisation.

The project included assisting the teams with establishing their target audience among the organisation’s variant and numerous partners, stakeholders and interested parties. We developed copy guidelines for the site and worked to remodel the previous site’s content and emphasis in order to fit in with the organisation’s current strategic objectives.

We then went on to assist sportscotland and technology specialists Stormid with developing the tone and content for the Active Schools Network Community, as well as creating a comprehensive help file to help users master the online tools.

The ASNC is a closed Community that helps its geographically dispersed members stay in touch and share resources. The content on the site works to foster a sense of community and to actively encourage participation among a user group of mixed Internet proficiency.